Collegiate Entrepreneurs Organization 2008 – Chicago, IL

It was like a breath of fresh air, being surrounded by 1,400 young, motivated, big thinking, wealth aspiring entrepreneurs. This year the Collegiate Entrepreneurs Organization hosted its annual conference in the heart of the windy city and between the speakers, the company, and the city, it did not disappoint.

Speakers like Robert Kiyosaki inspired and motivated us with stories of triumph and failure and most importantly, overcoming failures to go on to triumphs. As first time attendees to the conference, the experience was an unforgettable one. Advanced workshops gave insight into specific issues like venture capital, internet marketing, and understanding the importance of bootstrapping (and how to do it effectively). It was a hub of unbelievable resources for anyone aspiring to start a business or take theirs to the next level.

Now back in Jacksonville, I’m more ready than ever to continue with my plans to create a multi-million dollar enterprise. But it’s not all about the money, and that was a point of emphasis that CEO illustrated. The success of business allows us to think bigger, change the status quo faster, and access the needed resources to solve the world’s problems. It’s our responsibility to create jobs, find better sources of energy, and end the disease and hunger that millions of humans face every day.

So here’s my challenge to you. Stop what you’re doing and just think for a minute. Where do you want to be in five years? Do you want to be a millionaire? Do you want to help people? Even better, would you like to be a millionaire helping people? The questions are a bit rhetorical, but I sincerely hope you consider that entrepreneurship is the key that can open the door into a new world of thought and freedom. Can you work hard enough to obtain that? Do you want to?

Idea of the Day

If you already know what I'm talking about, then you're probably mumbling and rolling your eyes as you think about that boss or manager who had serial entrepreneurial tendencies. The rest of you are thinking, "what is he talking about." Let me start off by saying that entrepreneurs truly are some of the most influential people in today's society. Fortunately we live in a society that rewards free thinking and creativity. However, in the business world - especially the small business world - the prevalence of the "Idea-a-day" mentality can be seriously hurtful to a business's longevity.

As an example, think of the stock market. Sound investments are typically well thought out and formulated for consistent long-term growth. The majority of day traders who are trying to buy and sell and make the quick and easy buck typically - although a few beat the market - grind their savings into sawdust.

The same goes for business strategy. You have to plan the work and work the plan as the old adage goes. Ironically, you would be surprised how many leaders get caught up doing just the opposite. People tend to get an idea and become excited and want to get it in place as soon as possible but typically observe the opposite.

My suggestion: Team accountability. Get together as a team and spend time to formulate a long term plan. Where is your business now, and where do you see it in five years? Write down the goals and vision of your business. Then work on a shorter term, 90 day plan to orchestrate your sales and marketing strategy. Take time to really plan things out. Often times I see excitement rush a project from conception to launch in just a few days and as a result it typically falls apart after a few weeks.

My step-by-step prescription for success:

1. Set your organization's goals. Make sure they're on paper. Ideally, you should have them hanging in every office. Open goals lead to more accountability. Where will your company be in 5 years?
   
2. Create a 90 day plan. This is where you formulate strategy. How are you going to grow the business? This is where you fill the proverbial tool box with the necessary items to be successful.
   
3. Stick to the plan. Work the plan. It's OK to have ideas, but develop them slowly and launch them accordingly. I can't tell you how many times Managing Directors and other executives have come to me with the next huge idea that they can't wait to start. Nine times out of ten they are a waste of time (the other one idea is the reason why they are managing directors).
   
4. Measure performance and make changes as needed. Monthly is ideal.

Do the research, plan your "investment" and attain consistent growth. The days of the day traders are few and far between.

You Can't Just Be an Entreprenuer

Someone told me that. She had asked me what it was I really wanted to do. "An entrepreneur," I responded "You can't just be an entrepreneur. You don't have the experience or have the capital," she said. I didn't know whether to take it as advice, criticism, or an insult. I will say that yes it's harder for young people to run out and borrow millions. Today though technology is cheap, resources are plentiful, and the best start up capital is "know how".

Here is a reaffirming article from BusinessWeek about the "Start-up Itch" and how today's entrepreneurs are becoming younger and younger.

The Startup Bug Strikes Earlier

Slide Show >>

By Stacy Perman

As the entrepreneurial career path becomes more accepted, its appeal to the young is rapidly growing, as are the resources to make them successful

There was a time, not so long ago, when a person choosing the entrepreneurial career path wasn't exactly greeted with rampant enthusiasm. Among the notable exceptions: Michael Dell famously started his eponymous computer company (DELL ) out of his University of Texas, Austin, dorm room. And what would eventually become software behemoth Microsoft (MSFT ) began life when Bill Gates was still a Harvard undergrad.

Both men eventually dropped out of college to pursue their wildly successful ventures, but their paths to fame and fortune were decidedly not the norm. For the most part, and for the rest of us, conventional wisdom held that to be successful, one got a degree or two and then worked for an established company. Tinkering and dreaming was left to -- ahem -- entrepreneurs, not serious businesspeople.

That was then. Nowadays, "Entrepreneur is no longer a dirty word," says Gerald Hills, an entrepreneurship professor at the University of Illinois at Chicago and executive director of the Collegiate Entrepreneur's Organization, a network of student groups on 500 college campuses. "It's nearly what everyone thinks of when they think about opportunities. They think of entrepreneurs now." Shorn of its stigma, the once-risky career route is now viewed as a positive calling, particularly given the wobbly economy and the no-longer-sacrosanct benefits of corporate life -- pensions and job security are fast becoming relics of a bygone era.

OUT OF THE CRADLE. The short-lived dot-com epoch that launched countless ideas into startup ventures before imploding also helped make the entrepreneurial route a viable alternative to the traditional job path. While a more sober reality has replaced the heady New Economy days, entrepreneurs are finding an expansive array of sophisticated resources, tools, and options for helping them start and operate a new business. More simply, the trail has already been blazed.

And while more and more young entrepreneurs may be embarking on the same general path, their destinations couldn't be more varied. Take surfer Matt Rivers, who five years ago used money he had earned dishwashing to buy the Pump House Surf Shop in Orleans, Mass. -- at the age of 17.

Then there's Alasdair McLean-Foreman, who started HDO Sport, a high-tech sporting-goods company in Cambridge, Mass., when he was a Harvard freshman and a member of the track team. And in 1997, Paula Yakubik, then 25, quit her job as a newspaper reporter and founded public-relations firm MassMedia in a rented cubicle in Las Vegas. Today, she has two offices in Nevada and over 30 clients.

DORM LABS. Instead of flying blind, fledgling entrepreneurs of all ages can turn to a number of organizations and resources for help in nurturing a diverse set of ideas. Business-plan competitions with juicy cash purses have sprouted up all over the country. In September, the Small Business Administration announced a partnership with Junior Achievement Worldwide to launch a small-business portal for teen entrepreneurs, mindyourownbiz.org.

A number of networking associations are also targeted to particular communities of likeminded businesspeople and their specific issues. For instance, YoungEntrepreneur.com, based in Blaine, Wa., is an member-based Web site that offers advice, strategies, information sharing, and help in securing funding.

In fact, colleges and universities that once emphasized academics in recent years have established a number of entrepreneurial programs and incubators to help polish, educate, mentor, and develop those dorm-room eurekas into full-fledged businesses. No longer the exclusive purview of MBAs, many entrepreneurial programs are now geared toward undergraduate students (see BW Online, 10/25/05, "Teaching the Startup Mentality").

"I've been in education for 30 years," says the University of Illinois' Hills, "and I've seen a real shift as more and more students want to start a business. They don't necessarily want to wait to give it a go."

VIRGIN VENTURE. Five years ago, the University of Maryland in College Park, launched the Hinman Campus Entrepreneurship Opportunities (CEO) Program. The two-year course was established with a $2.5 million grant from alumnus Brian Hinman, a Silicon Valley entrepreneur. It takes 35 students at a time, who must apply for admission. The program and its students are housed in a special high-tech dorm that's designed to give participants a residential learning environment where they experience an entire business lifecycle, from concept to execution to operation.

According to Karen Thornton, the program's director, while 75% of the students take part as a learning opportunity, 25% have actually gone on to create businesses from the ideas they hatched at Hinman. In recent years, Iowa State and Oregon State have launched similar programs based on Hinman's model.

Being an entrepreneur means making your own opportunities, and there's no telling where a good idea can lead you. After all, Virgin Group got its start when 15-year-old Richard Branson dreamed up a magazine called Student in his native London. Virgin Group is now an $8 billion global empire comprising some 200 companies in 30 countries, and in 1999, the celebrated founder became Sir Richard Branson when Queen Elizabeth II knighted him -- for "services to entrepreneurship."